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As more consumers desire transparency from the brands they support, many sustainable, and vegan brands struggle to ensure that every element of their branding, including their music, aligns with their values. Traditional music production methods often involve materials and processes that don’t reflect the ethical or sustainable standards of these brands. Brands looking to truly honor their ethical commitments need to ensure that every aspect of their production process is in harmony with their compassionate values, from the products they sell to the soundtracks they use.
A major gap often exists in how music is composed and sourced. While a brand might make an effort to source vegan fabrics or eco-friendly packaging, they might still unknowingly be using music produced by composers or studios that aren’t aligned with their values, potentially undermining their ethical message.
A composer (who is vegan) not only understands the challenges of aligning with ethical values but strives to live by those values every day. By choosing a vegan composer, brands ensure that the person behind the music is fully invested in their mission—whether it’s compassion for animals, sustainability, or social justice. The connection between the brand’s message and the music’s emotional tone becomes seamless and more authentic, ensuring that every sound produced reflects the heart of the brand.
A composer (who is vegan) is guided by a deep understanding of interconnectedness—how the actions we take, the choices we make, and the lives we lead all influence the world around us. This perspective directly influences the music they create. As a vegan composer, you are attuned to how sound can convey not just emotion, but also social and environmental messages. Whether the music is for a product launch, a documentary, or a brand campaign, it can be infused with layers of meaning and intention that resonate with the ethical values of the brand and its conscious consumers.
Working with a composer (who is vegan) ensures the brand’s commitment to ethics extends into every facet of their work, creating a cohesive message from product to music. It’s about being genuine and transparent in all aspects of the brand, which today’s conscious consumers value highly.
By hiring a composer (who is vegan), brands make a conscious decision to support the vegan music community and, by extension, promote the idea that ethical consumerism extends beyond products. It’s a step toward creating an industry where vegan ethics aren’t just about food, fashion, or lifestyle choices but also about art—a complete approach to living consciously. Choosing a composer (who is vegan) is a way for brands to further amplify their ethical stance, creating a ripple effect throughout the industry by fostering a more inclusive and compassionate business culture.
Today’s conscious consumers are incredibly discerning, and they care about authenticity. They want to support brands that are genuinely aligned with their values—whether it’s veganism, sustainability, or cruelty-free practices. When a brand chooses a composer (who is vegan), they demonstrate to their audience that they are not just checking the boxes for vegan products but are committing to a holistic approach to their brand philosophy. It shows they’re deeply thoughtful about the choices they make, down to the music that represents them, building even more trust with their consumers.
The connection between sound and emotion is profound. Music has the power to evoke deep emotional responses—from joy and excitement to peace and introspection. When the music for a campaign or project is composed by someone who shares the same values, that emotional connection becomes more impactful and genuine. For a brand committed to ethical principles, choosing a vegan composer means that the emotional tone of their soundtracks reflects their deeper values. This connection builds a stronger bond with their audience, fostering brand loyalty from those who appreciate authenticity and ethical consistency in every aspect of the brand.
A vegan composer doesn’t just create background music; they craft soundscapes that tell a story and evoke an emotion that resonates with the brand’s ethics. The music is a living extension of the brand’s soul, providing a powerful vehicle for communicating their values and inspiring their audience.
“My journey as a composer who is 11 years vegan and sober is intertwined with my commitment to helping people reconnect with their true emotional self. Story is a way to educate, inspire, and discover who we are at our core.” Thalia Skopellos (Founder)
To inspire humanity to be their true emotional self and harness the power of their soul to create loving change.
To create soul stirring music and films made by real souls for audio visual productions.
© Soulset Studios 2025
