LET US KNOW WHAT YOU WANT

THE BRIEF

WRITING A BRIEF

Often one of the first steps is letting us know what you need. The brief will guide us in what you are after when it comes to video production. 

SIMPLE. EASY. FUN.

key elements of a brief:

WORKING TITLE

The name of your video, can be something simple to start with and can change over time.

ROUGH LENGTH

Our packages usually can guide you on this as to how long your final edit will be which is usually 2-3 mins depending on what you are after.

VIDEO PURPOSE

Is there one purpose for multiple videos or do individual videos have a different goal?

VIDEO PLACEMENT

This will help us determine what aspect ratio is required for your videos.

OTHER INFO

We will need to know names of people appearing in your video, locations and anything else that we may need to create simple graphics for.

KEY MESSAGES

You will need to identify 3-5 key messages that you would like to include in each video. This will help us during interviews and the editing stage so that we can ensure we include those parts.

KEY VISUALS

This will go with your key messages, you want visuals that match, illustrate, describe or tell a story to what you are saying on the camera.

YOUR VIEWERS

An important part of any brief for video production is figuring out who your audience will be so that you can be clear on what your key message is to them. 

You will also need to consider how your audience will watch your videos. Will it be on social media, website or events? This will determine if you need sound on or off, captions, and also what video size is required as every platform has it’s own specifications.

Finally, will your video require a call to action from your audience, if so you will need to include that in your key messaging and let us know so we can 

style & DESIGN

An important part of the brief is to educate us on how you want your videos to look. Do you have a specific style that you are after that includes your branding, colours and a certain aesthetic? Then let us know so we can ensure we get it right.

Obviously you can school us on your branding, but another easy way to share the look and feel your after is to send us some examples of videos that you like.

HAVE A CHAT WITH US TO START PLANNING YOUR PROJECT TODAY!

BENEFIT. INSPIRE. EDUCATE.