BRING YOUR IMAGE TO LIFE
the colour grade
WHAT IS IT?
There are a couple of processes we apply to the video once it’s edited and that is to either colour correct or colour grade. Colour correction involves correcting the colours to how the human eye would see it and colour grading involves applying a certain stylistic look, feel or mood to the image.
MORE ABOUT COLOUR CORRECTION
Most of the time we are filming with a flat image, where there is low saturation and contrast. Filming in this mode allows us more flexibility in the editing suite to change our parameters of colour and utilise the full potential of colour range.
We can use a colour checker on set but it is often unnecessary and we prefer to get our camera settings right on the day and are usually pretty good at that.
This type of footage is uncompressed and super high quality and is not in video format.
baked in footage
This is where we film with some kind of colour log baked into the image already which means there will be some saturation and contrast already happening. This type of footage can still be colour corrected afterwards but there is a limitation to how much you are able to adjust the colour parameters.
This footage can still be uncompressed high quality footage and is sometimes already in video format.
AFTER COLOUR CORRECTION WE GRADE
Once all the colour correction has happened we start colour grading where we add the overall style and look you are going for. If you want a warm and happy looking video, we will push the colours towards orange, if you want a natural looking video we will keep the colours quite neutral.
If you want to go for that cinematic look, then we will give it hints of teal and orange and if you are a musician you might really push the saturation to bring out all the bright colours of you lighting but for the most part with business videos we keep things looking warm and happy.
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